Recently we box-packed a customer’s kitchen the day before we did the actual move of her house. The labor and materials for packing the kitchen totaled $386. She said it was well worth it. In fact it seemed she was even happier with the value in having her kitchen box-packed than she was with the overall move.
Why is this? I feel it’s because of the principle of Expectation. Packing the kitchen was something she expected she would have to do, but didn’t want to do, so being able to off-load that chore was very satisfying to her especially since she spent all night finishing up the packing of the rest of the condo as it was. Hiring out the box-packing of the kitchen avoided her the several hours time, the pain and tedium she expected she would have to feel, and was consequently a that much more satisfying investment. Your clients cannot hire someone to take their mammograms or colonoscopys for them, but they can hire someone to box-pack their kitchens.
Do your clients who are moving a favor by suggesting they call us to quote them on box-packing their kitchen.